How the Power of Organic Social Media Marketing Can Transform Your Business Without Spending Money on Ads.
Company: Confidential
Industry: Canada & Australia Immigration
Introduction
In this case study, we'll examine the transformative power of organic social media marketing for a business while maintaining confidentiality due to signed contract. We'll explore the strategies and outcomes we used without disclosing specific company details.
Company Background
With over 40 employees located both local and international offices, the company is one of the reputable and leading Canada & Australia Immigration Agencies. With almost two decades of experience in the industry, this company provides professional and high-quality services for Student Visas, Permanent Residency, and more.
Challenges
The company offers high-quality services targeting clients in a wide range of areas. The company faces challenges in reaching potential clients because clients also need to meet specific document and requirement criteria. Additionally, the company hired ''me'' the only one Social Media Marketing Manager on the team, who is responsible for handling multiple accounts across all branches, guiding agents in their social media needs, and overseeing all marketing duties and responsibilities of the team.
Strategies
The Social Media Manager communicate with the team and other departments to ensure that she will understand the overall company profiles, services, and current status of the company. She also conducted an Audit on each social media accounts and make sure the company profile are all optimized and to understand previous content strategies.
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She conducted a ''competitor research'' not just a simple analysis she dig deeper than that. She also made and analyze a client avatar together with the agent to understand their target audiences demographics and geographic. She created a plan and presented it to the management.
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Organic Results
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Winning Content #1
''Emotions Targeting''
The content is base on my research and formulated strategy. With proper marketing approach and the help of the team to share this on right target audience.
Winning Content #2
The content is about targeting specific professionals that are fit to client services and create a topic that we could discussed the more engagement the more People will share it on their feed.
Winning Content #3
The content is about targeting professionals as well but this time to add spice talking about their worth and benefits they could get if they will avail our services.
Winning Content #4
This content relates to topic #2 but on another branch's social media account.
Winning Content #5
​Targeting specific audiences, highlighting the benefits they could receive from our services, and encouraging them to reach their full potential.
Winning Content #6
This content relates to topic #1 but on another branch's social media account.
Winning Content #7
This content relates to topic #5 but on another branch's social media account.
Note: Trending post has reached over Millions of reached and impressions generated more than 13,000 leads and converted sales. Collected data can be use on other marketing funnel.​
Organic Social Media Marketing helps grow my pages
From 6,000+ to 33,696 likes and 34,976 followers using Organic Ads and Marketing Approach.
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From 0 to 6, 714 likes and 7,000+followers using Organic Social Media Marketing
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Conclusion
Growing your page organically requires energy, focus, research, invested time, product knowledge, strategy, and consistency. Through the proper implementation of your organic social media marketing strategy, you gain real-time insights into your audience's behavior as you directly engage with the task. This approach enables you to build authentic and deep connections with your target audiences through engagement. Organic social media marketing also contributes to building brand awareness and strengthening your brand's identity, as your audience becomes more familiar with what your brand represents. Most importantly, it is cost-effective since it doesn't involve paid advertising, making it an efficient way to establish and maintain an online presence. While it may demand more time and effort than paid advertising, the value it adds to your brand and the relationships it nurtures make it an integral part of any social media strategy.​